In today’s ever-evolving digital landscape, it’s one thing to stay ahead of the game, and another to define where the game will be headed. In order to know what customers and potential customers need to achieve the set outcomes, Common Ground teamed up with Analytics Effect to give entrepreneurs and companies the proper avenue to gain a deeper and more meaningful understanding of the fundamentals of digital analytics. The talk supplied participants with the right way of analyzing qualitative and quantitative data from competitors and their own businesses to aid in improving the overall online experience, giving them a glimpse of how to lead things in the desired direction.
The talk, dubbed After Shift: Digital Analytics for Business, was held at Common Ground’s IBP Tower location in Ortigas and was led by Amir Tohid, one of the Managing Partners of Analytics Effect. Addressing a jam-packed audience of business owners, marketers, and freelancers, Amir placed heavy emphasis on the importance of using analytics in marketing efforts and campaigns.
Watch the event recap video below:
“To create all these digital experiences and to sell to our consumers better, we need to know them better.” shares Amir.
The spotlight wasn’t solely on the speakers, though, as Amir, together with Marie Lu, also a Managing Partner of Analytics Effects, delightfully answered questions from the attendees on how to use analytics in favor of their businesses.
The event was successful, and attendees left the room with a larger network and a greater understanding of analytics.
See you at our next After Shift event!