- Workplace culture affects corporate identity, business operations, workforce engagement, and employee recruitment and retention. Thus, it should be given proper consideration.
- Coworking culture revolves around its physical design and structure, and is spearheaded by its community manager.
- Coworking shows corporations that a positive office cCulture focuses on people’s wellbeing. Nobody wants to work in a poor and stressful environment.
Maybe you have seen a post or a meme in social media that says, “If I died and went straight to hell, it would take me a week to realize I wasn’t at work anymore.” It’s funny, but this sentiment comes from something more serious.
Workplace culture is important. It affects corporate identity and operations, and employee engagement and performance. And yes, it affects your employees’ decision whether or not to burn the office down or to show up the next day.
What’s the coworking culture like anyway?
Before touching on the benefits of coworking culture, we need to have a picture of what it’s like and how it differs from the traditional corporate atmosphere.
It’s diverse yet collaborative.
When you look back at its history, collaboration is the main reason why coworking exists. The presence of different professionals, the communal amenities, and the open events create a platform for socializing and a sense of community. These collaboration spaces encourage sharing and support rather than autonomy and competition.
It’s free-flowing and relaxed.
Thanks to its spacious work areas, beautiful interiors, and ergonomic furniture, it’s a place of comfort, helping keep workers in a good mood. It’s far from the stale and stiff environment of many offices today. What’s more, coworking is all about the experience. While managers in companies are focusing more on productivity and profit, community managers in coworking spaces ensure smooth operations and that members have a great time at work.
It upholds the Filipino culture itself.
Coworking lets expatriates best understand and experience Filipino culture and for locals to feel more at home. Being outside the confines of the usual office, it helps eliminate cold formalities and pretend identities. Here, genuine hospitality is present, close-knit ties are achieved, and respect is more than appreciated.
Now you got the picture, let’s look at the bigger picture.
Having an idea about what coworking culture is like, we can better appreciate the positive effects it can create. Here are the 5 benefits of coworking culture that may sound too good, but are all true.
1. It helps build a strong corporate identity and team spirit.
It may sound contradictory at first, but the coworking culture helps create and reinforce your own corporate culture. Sure there’s a lot of companies in a coworking space, but this exposure actually drives team leaders and members to know or review what their company really is and how it’s different from the rest. A research by Deloitte shows that 94% of executives and 88% of employees recognize that a distinct corporate culture is important for a business’s success.
Inside a private office, everything looks and feels familiar. There’s little to no chance for employees to actively advocate the brand and what it can offer. In a coworking space, where there’s a sea of individuals and enterprises, people are compelled to identify with their teams and promote their brands.
2. It encourages trust and support.
Having that diverse yet collaborative culture, coworking promotes interdependence within teams and among different organizations it services. In a Harvard Business Review study, 80% reported that they turn to other coworking members for help or guidance. This practice builds up trust and camaraderie which are essential for companies to thrive, regardless of their size and how long they are in business.
Coworking is truly a community of support and not just some shared office space. In the same study mentioned above, “community” was one of the top five words that members used to best describe coworking.
3. It stimulates learning and innovation.
The presence of numerous talents and experts in one place creates an opportunity for new discoveries and ideas as new perspectives are made available. Working across people in the same or different fields and functions exposes one to better work practices, fresh solutions to current issues, and new business insights and opportunities.
Furthermore, community events are also a means of sharing knowledge, and educating and training team leaders and members. According to researchers at the University of Michigan, 82% of people cited random discoveries and opportunities as reasons for turning to collaboration spaces, and 77% mentioned knowledge-sharing.
4. It helps eliminate toxic behaviors, reduce stress, and inspire a positive work attitude.
One study in Harvard shows that toxic behaviors can hurt a company’s revenue. The open, supportive, and engaging culture of coworking can help put off office gossip, corporate apathy, and workplace bullying. After all, such habits do not only hurt the business’s bottom line. Most importantly, they hurt other people, and so should not have room in any workplace.
The benefits of shared office space go beyond the aesthetics and the physical. The overall ambiance and relaxed culture of coworking facilitate a stress-free work experience. Thus, people are more likely to look forward to it and leaves them more inspired and motivated to do their jobs well.
5. It promotes work-life balance.
Coworking space, as its culture, makes room for both work and play. It may be a business place, but its ambiance is more friendly and casual. It opens opportunities for socializing with its open and communal spaces, and social affairs and activities. Here, you can also widen your circle of friends together with your professional and business network.
While many corporations are all business when it comes to work, coworking sees it more as a human experience. That’s why community managers of these shared spaces are thinking about ways on how to encourage community engagement and inspire good vibes among members.
Here’s an even bigger picture.
The truth is more companies, even the big ones, are trying to incorporate coworking in their business operations and structure. The benefits of shared office space are easy to see in terms of cost, revenue, and convenience. But how it affects your people is something worth looking at.
The report from Harvard Business Review and other related researches have shown it. The benefits of coworking culture teach corporations the importance of creating the right kind of work environment. It reminds business leaders that work involves humans. Thus, corporate culture should center on what’s good for them, what motivates them, and what gives them a sense of pride and purpose. Having a positive workplace culture is not some unnecessary perk, but a real priority for your company’s success.
Talk to a Community Manager today.
Community managers have a strong impact on the coworking culture. Common Ground’s very own Expansion Manager, Ana Lucia Aguila understands that an engaged and vibrant coworking culture is beneficial for businesses to grow. Being a community manager for one of Southeast Asia’s premier coworking space, she works with the rest of Common Ground’s dedicated team and partners to provide the best work experience for any company.
Want to give coworking a try? Sign up now and schedule a tour in one of our offices!